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Market Research.

Not everything that can be counted counts, and not everything that counts can be counted ​- Albert Einstein​​
 
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Verifothesis® ​Panel
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Geographical Reach
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The Technology
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The Team
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We Strictly abide by the Global Market Research Guidelines
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Verifothesis® Panel

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Verifothesis® is our proprietary panel management tool that enables us to acquire, verify and engage interested professionals. At present, we have more than 20,000 verified and active healthcare professionals from the APAC region.

As Verifothesis® is an organically growing in-house panel, the response rate has been decent (6-9%) and we have been able to engage hard-to-recruit respondents most of the times.

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Geographical Reach

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Asia-pacific due to its diversity presents huge challenge to market researchers. Our conscious decision to trade speed for quality enables us to develop a strong panel, albeit gradually.
 
We started in 2014 by providing research support in only two countries – India and Singapore. Now, we can support you in six more Asia-pacific countries – Malaysia, Hong Kong, Philippines, Indonesia, Australia, and New Zealand. 

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The Technology

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Technology has been harbinger of digitization in healthcare market research field. The web/mobile research tools have enabled respondents to participate as per their convenience and without getting biased by the researcher’s interviewing style as well as other intangible variables.
 
Our in-house tools provide an integrated platform to engage respondents, collect data and analyze responses as per the project requirement.

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The Team

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Our team has extensive experience in conducting various type of market research projects –  quantitative / qualitative / hybrid projects via CAWI / CATI / CAPI / IDI methodologies.
 
​Our organization structure nurtures free flow of ideas between members of different academic hue. This culture creates individuals who have extensive cross-domain expertise and have a flair to decode the unsaid.
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